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Tomes & Tales

19141 Ford Rd #103, Pitt Meadows, BC, V3Y 2P8

+1-604-459-5000

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Books/Marketing & Sales/Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers

Name: Tomes & Tales
Address: 19141 Ford Rd #103, Pitt Meadows, BC, V3Y 2P8
Telephone: +1-604-459-5000

Geoffrey A. Moore

$5.95

PAPERBACKIn Stock

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.