Alexandra Eidens

Alexandra Eidens is the co-founder and CEO of Big Life Journal, a company that creates resources to help children develop a growth and resilient mindset. She co-founded the company with her husband, Scott, in 2017. Big Life Journal's resources, including guided journals and printable kits, are used by hundreds of thousands of children worldwide. Eidens also founded GrowthMinded, a membership initiative by Big Life Journal. She has a background in finance and management consulting, holding an MBA from the University at Buffalo and a Chartered Financial Analyst designation. She has also served in various roles at IBM and as a Guide for Social Business Entrepreneurs at The Resolution Project.