Chip Heath

Chip Heath is a professor of Organizational Behavior at Stanford University's Graduate School of Business. He is known for his research on decision-making, organizational behavior, and idea communication. He has co-authored several New York Times bestselling books with his brother, Dan Heath, including 'Made to Stick: Why Some Ideas Survive and Others Die,' 'Switch: How to Change Things When Change Is Hard,' and 'Decisive: How to Make Better Choices in Life and Work.' His work focuses on understanding why certain ideas become memorable and influential, and how to apply these principles to communication and change management. He has also consulted with numerous startups and organizations.